Careers

Digital Marketing Specialist

Be a part of our local, all-natural dairy! We deliver fresh milk and other local products to the doorsteps of thousands of Northern Colorado residents and businesses every week. We are a family run dairy farm that has been a member of the Bellvue and Larimer County communities since 1894.

If you are energetic, creative and hardworking with the experience and skills to manage our marketing automation systems and social media channels, we want you!! Join our team and help us bring local products to homes across Northern Colorado.

As our Digital Marketing Specialist, you are responsible for advancing customer experience and community interactions through online and traditional marketing. You will be managing and expanding the use of our email automation system to retain existing customers and drive prospects to become customers. You will be using social media to grow the list of prospects, build brand awareness and drive brand loyalty.

You will be working closely with the events manager, customer service, and operations teams to ensure that our website, social media, collateral, and other communications accurately reflect our brand and to achieve overall goals. You will be setting up campaigns across multiple channels, analyzing results and optimizing our efforts.

Key Responsibilities

  • Create content for email messages, social media posts, blog posts, newsletters and webpages that are consistent with the Morning Fresh Dairy brand
  • Reinforce a sense of belonging and pride for existing customers. Drive interest and engagement with prospects. Refine customer personas to create more targeted messaging.
  • Build, monitor, and improve email automation campaigns in MailChimp
  • Work with technology team to ensure continued API communications between MailChimp, event booking software and our customer database
  • Lead all social media efforts by generating, publishing and boosting content across pertinent social media channels – Instagram, Facebook, Twitter, Google, Yelp, YouTube, etc.
  • Maintain social media calendar.
  • Monitor and respond to comments on all social media mediums
  • Stay up to date with current technologies and trends in social media, design tools, and applications
  • Generate weekly reports analyzing the results from your marketing campaigns
  • Use Google analytics and other tools that monitor social media and email campaigns to improve engagement and optimize conversions
  • Design flyers and promotions using Canva or other tools
  • Support events
  • Other special projects or duties as assigned … this is a dairy, expect occasional surprises

Qualifications

  • Bachelor's degree in Marketing with 2 years experience or a 4+ years experience in marketing
  • Superior written and verbal communication skills are critical
  • Experience in email automation systems, MailChimp is preferred
  • Proven knowledge and understanding of Social Media platforms and the space overall (Facebook, Instagram, Twitter, google, yelp, YouTube, Tiktok,) and how each platform can be used in different scenarios – a mastery in and passion for all social media channels.
  • Identify key influencers and implement an outreach campaign in tandem with marketing and communications teams to organically build brand awareness and affinity
  • Ability to track audience demographics, analyze social trends, co-develop audience-specific content strategies and monitor user engagement through Google Analytics or other tools
  • Excellent interpersonal and customer service skills.
  • Highly organized with excellent time management skills, attention to detail, and a proven ability to prioritize and meet critical deadlines.
  • Strong analytical and problem-solving skills.
  • Ability to function well in a high-paced and, at times, stressful environment
  • Creative with ability to deliver content (text, image and video) using Canva and other tools
  • Team player

While performing the duties of this job, the employee is frequently required to sit for long periods of time; walk and stand; use hands and fingers to operate keyboards, printers, fax machines or other office equipment; hearing and speech to communicate in person and over the telephone; vision to read printed material and a computer screen; lift and/or move up to 25 pounds and heavier weights with the use of proper equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Morning Fresh Dairy is an Equal Employment Opportunity employer committed to fostering, cultivating and preserving a culture of diversity and inclusion. We embrace and encourage our employees' differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique.

Job Details

Job Type Full-time
Pay $40,000.00 - $50,000.00 per year
Benefits
  • Dental insurance
  • Vision
  • Health insurance
  • Paid time off
Schedule 8 hour shift

Contact

(970) 482-5789

5821 W County Road 54E
Bellvue, Colorado 80512

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